LO4: Professional standard

Organisation and Schedule

During the branding project I was appointed the leader of the group. I now hold a streak of being appointed a leader for the group project 3 times in a row. I might encourage other team members to take this responsibility in the future projects which will allow them to gain experience that I managed to acquire.

Due to the assigned role, I felt responsible for the outcomes of our work. That is why I tried to take the lead during the weekly progress presentations, where we showed our current work and results to the teacher and fellow students. However, I also felt that team members who did not feel that confident with their presenting skills, should get out of their comfort zone, hence I assigned two members to one of the progress presentations and the final product was delivered to the client with all team members presenting.

As communication is crucial to maintain an efficient work flow during the project, the team tried to communicate as much as possible. We usually worked together in the OIL space, assigning tasks and discussing results. However, when some of the team members were not able to come, or there was a unanimous decision that today’s work can be delivered from home, we created two communication channels that kept us all connected at any time. For daily conversations and assigning tasks we used WhatsApp. For storing all the necessary files and sending related links and messages we used Microsoft Teams.

In order to keep track of all the ongoing or future tasks, as well as keeping a list of work already done, we created a Trello board that helped us stay organized throughout the project. We tried to make it as detailed as possible, with correct category assigned and by creating color based tags of who is responsible for delivering the outcome.

Trello Board for Branding
The Trello board I created for the branding project consisted of several sections that were significant to the work organisation.Sections that were meant for the tasks that were finished, the tasks that were ongoing and the tasks that were going to be taken care of in the near future. What is more, I found a nice way to visually represent the task division based on the team members involvement. Each memeber was assigned a color tag and then the tags are assigned to the particular task.

Reflection

It was the first time I had been involved in the project that required working with a client. As the amount of work that had to be delivered was significantly bigger than in the previous project, a proper way of organisation and scheduling proved crutial during the research and design process. Some of the organisation tools were not implemented from the begining but upon receiving some feedback on the very first update presentation the team implemented those tools right away. In terms of acting as I project leader, I believe that I fulfilled all the necessary obligations of my role and the team is satisfied with my leadership.

Organisation and Schedule

I stayed as the leader of the team for the Media Campaign project and present the progress weekly to the teacher during the group presentation, also encouraging other team members to practice their presentation skills. I put a special care to the visual aspect of the slides, keeping the necessary balance between text and images, in order to make the audience interested with what I have to say instead of reading the text from the presentation. Here are some examples of the slides I made:!

Media Slide 1
This is the title page for our presentation. The style that was created for this slide was maintained throughout other slides and also the weekly update presentations that were held in the next weeks of the branding project.
Media Slide 2
This slide was focusing on the target group that the team selected based on the research and own preferences. I was the person covering this aspect of the project and presented it to the teacher and my colleagues.
Media Slide 3
Duriing the display of this slide, I presented the insights that I gained while making a competitor analysis, in this case a successful marketing campaign that was created for the city of Eindhoven.
Media Slide 4
This slide is focused on the current marketing strategies that were created for the city of Breda, proposing some ideas that proved useful for the competitors and thinking about improvements that could be implemented to the ongoing city marketing. This slide was presented by my colleague JP, as I tried to encourage him to work on his presentation skills.

As the team we continued working in a system that we implemented during the previous assignment. As the main channels we use WhatsApp and Microsoft Teams. For task and time management we decided to use the Trello website again, as it proved useful when we had to keep track on the things we made for the branding project.

Trello Board for Media Campaign
The Trello board was created similarly to the board made for the branding project as it had a nice and clean structure, where everyone understood how to work with it, move the elements and add new elements to the correct section with appropriate tags. I added a screenshot of the DOT framework as I was something that we had to check on a regular basis in order to conduct a proper research.

Reflections

I can visibly see that my presentation skills have increased and the stress level is not that difficult obstacle as it was just a few months ago. I always get praised after my presentation, which gives me a nice motivation to keep going and further improve my skills. I plan to continue this practice and present in front of big audiences, further challenging myself.

Organisation and Scheduling

As the weekly update presentation for the development project only happened once, due to the one week break and a shorter project period, there were less oportunities to work on the presentation skills. That is why the only presentation that took place was delivered by the whole team, each member presenting the park he was responsible for. In my case it was the reward program for the ExploreBreda website ambassadors. Here are some slides that I created for the presentation:

Development Slide 1
This is the title page for our presentation. The style that was created was supposed to resemble a window for a programming tool as the project is focused mostly on the development phase.
Development Slide 2
On this slide the group presented the main idea and concept for the ExploreBreda subpage that provided the comminity with a possibility to get involved into the city marketing and promote their favorite spots in Breda.
Development Slide 3
This slide explained how the reward program works. It mentioned the account badges that the user can receive by collecting points given, that are based on the user's contributions to the website. It also showed the prototype for the account dashboard that was later programmed.
Development Slide 4
This slide was meant to explain the organisation of our work, by utilizing the Github environment that is highly valued across the industry. It also summarized what deliverables are already done and which still need to be finished before the final presentation.

It is well known that in the IT field, the most common environment to work in together with your team is the Github or websites that work similarly. In order to coordinate the work on coding the website we created a repository to which we uploaded our files, communicated the changes in the code and created our own branches in order to avoid conflicts.

Development Slide 1
The repository was created for this project. Here each member commited the files he worked on and then was pulling the files that his colleagues created.
Development Slide 2
Each team member had a branch to which he could commit the files, checking for any conflicts before commiting them to the main branch.

Final Presentation

We conducted the presentation for our final product that we developed for the Handpicked agency. The product had to be presented several times, to our colleagues from another groups and the teachers. Sadly, the client did not make it to the presentation, which is very unprofessional from their side, not really giving any notice beforehand. I was in charge of the presentation, explained the idea and showed the user the functionality of the page during his/her interaction with the product. As a small addition I printed out the bronze badges and awarded one to each participant when the presentation was over.

Reflections

The branch merging was not clear at first and caused some issues but the further we were in the project we got better at this environment it is a great addition to the IT experience. The project organisation was more difficult than in the previous ones because of the workflow interrupting one week break and a shorter period for the project work.

Organisation and Communication

As the first priority that I had to settle on with the client is the ways of communicating each other and receiving feedback on my ongoing work. As the main communication channels, we decided to go with Discord, Twitch livestream and Google Drive. The first one was strictly for messaging with some small propositions, quick feedback and sending iterations of the various designs. During the livestreams, my client upon my permission shared my work with his comminuty and then it was possible for me to receive a live feedback where I could ask questions on the go and also see the community reaction to the proposed designs. In order to put all the final deliverables in one place, I created a dedicated Google Drive folder that contained all the images, animations and fonts.

Discord Communication
The Discord was used for daily communication and receiving short remarks and feedback on my work. In this case the final remarks about the logo design that enabled me to deliver the final outcome that satisfied both sides.
Twitch Live Communication
The livestreams were a good way to receive a longer feedback on my work, together with the community perspective. I was also able to ask questions and receive a quick answer that I could note for future improvements in the design. In this case we discussed the style of the logo and the info panels.
Google Drive Files
I put all the files on the Google Drive so my client has an easy access to all the elements of my work. This folder contains the final design for information panels.

For keeping track on the tasks at hand I used the TAPE tool that can make simple to do lists. I divided it into several sections that included deliverables, receiving feedback on each design process step and tutorials that I had to watch in order to gain some knowledge on the Adobe After Effects tool and create the desired elements of the streamer package.

TAPE Deliverables
The list of deliverables that I need to have for the client, with their current status at that moment.
TAPE Feedback
The list of feedback I received during different stages of the design process.
TAPE Tutorials
The list of Youtube tutorials that I needed to go through in order to create animations and scenes in After Effects.

Reflections

The communication with the client was a bit chaotic since our working cycles are very different. It was hard to keep a fixed schedule as I did not know how much time I will spend on some elements. For instance, I did not work much with After Effects before so watching the tutorials and learning how to use the tool took several hours before I could start the work on the animations. What is more, I could have limit the number of choices I sent to the client in the early stages because it unnecessary prolonged the process of designing the logo, leaving me less time for more complex elements.

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